5 min read · American Gold Council
1. High-pressure urgency
"Prices will jump tomorrow" or "this offer ends today" is a sales tactic, not market analysis.
2. Steering to collectibles
Being pushed toward rare or "numismatic" coins can mean markups of 30% or more over the gold value.
3. Hidden spreads
If a dealer won't quote both the buy price and the price it would pay you back, walk away.
4. Guaranteed returns
No one can guarantee gold profits. Promises of returns are a warning sign regulators highlight.
5. Vague storage
If your metal is stored for you, you should know the depository, whether storage is segregated, and the insurer.
6. Fear-based marketing
Scare stories about bank collapses or confiscation are often used to rush decisions.
7. Poor complaint history
Check complaint records, state regulators and the CFTC where applicable. AGC Top Companies positions are paid placements, not independent ratings or regulatory approval.
Educational content only, not investment advice.
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