About
An independent voice for American gold
The American Gold Council brings together savers, professionals and companies around a single idea: gold deserves an honest market.
Mission
Knowledge. Trust. Authority.
We publish research, set professional standards, certify individuals and accredit firms — giving the public a reliable reference point in a market too often clouded by marketing.
Transparency
Members disclose spreads, premiums, fees and storage terms before any sale.
Suitability
Recommendations reflect the client's circumstances, never the commission.
Integrity
No high-pressure tactics, fear-based marketing or misleading claims.
Accountability
Members respond to Council complaint reviews and accept remedies.